Welcome to the new library homepage for students who enrolled through Northcentral University. To access the old NCU library homepage, click here. If you enrolled through National University, click here. Please be aware that the NU and NCU students have access to all of the same resources, and we will be merging library homepages by next year.
Welcome to the new library homepage! If you are looking for the old homepage, click here.
This week is the "deep dive" into your project. Following the APA style outline, find resources that support your argument (issues), analysis, evidence, and the theoretical perspective that provides the lens through which your project is viewed.
During this week, if you have any questions, please contact your Library Liaison, Stephanie Johnson (sjohnson10@nu.edu), to review research needs. To schedule an appointment, please go to our Consultation Page and choose your librarian and the date and time that work best for you.
For Week 2, you will need to add a search term(s) to the more general searches reviewed last week (see searches below) to focus on your chosen research question. Terms might include: competition, efficiency, cost, customer satisfaction, market, whistleblower, trends, price, analysis, social issues, wages, ethics, employee satisfaction, or economic impact.
The following resources will help you locate empirical evidence:
2. Industry Reports we reviewed last week also provide evidence (financials, tables, charts) that can be used to support your research question. [See last week's links to get dig deeper.]
3.Statista is a statistics portal that integrates data on over 60,000 topics from over 18,000 sources in one place. Statistical categories include media, business, finance, and politics.
Theoretical concepts that fit your research question may be found in your textbook. You might also search the article databases for your topic and one the suggested concepts below. (Example: airlines AND (supply & demand) AND econom*)
