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Tutorials and Training Tools: Tutorial Transcript: Finding Statistics in Statista

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National University Library Tutorial: Finding Statistics in Statista (Link)

A brief overview of how to navigate and use the Statista database to find statistics and other related information. (4:56)


Statistics can be a valuable tool when it comes to demonstrating that something's occurring, getting a point across, or making a smart business decision. But finding the right data by combing through individual articles, websites, data sets, and reports can sometimes be time consuming and challenging.

To simplify that process, you can use one of the library's databases: Statista.

If you're coming from the library's website (which is just, you'll go down to the "A to Z Database List" over to the letter "S", and you'll see a link to Statista.

Statista is a statistics portal that consolidates data from a variety of sources on thousands of different topics.

So to get started you can just run a search here. Let's say that i'm looking for information about online dating. You'll get your results in the middle, and you can see the type of results that you're looking at on the left side.  They include statistics, topic pages, reports, outlooks, and more. You can refine to a particular type of result by clicking the link on the left side, or you can see what kind of result you're looking at by the colored icons next to each result.

Let's go ahead and look at an individual statistic.

Statista will generate a chart or graph for every statistic, and these can be manipulated if you want to change how they are displayed. You'll see a gear icon next to the graph and you can change the chart type if you'd like. You can even get the embed code if you want to include it in a web page.

And if you're going to use this graph, you do have citation information provided in a variety of formats.

These graphs can be downloaded as images, as spreadsheets if you want to manipulate the data, and other formats.  

Also, keep in mind that this data often comes from an original source outside of Statista. You can see this information on the right side here, under "source". In this case we can see it came from a report published by the Pew Research Center, and there's a link directly to that report. We can click on that and it will take us to the original source of information, where we can discover the data that we're looking at and possibly other kinds of related information.

Now, if you do want to use the data directly from this report, simply cite this as your reference and you can leave out Statista. Statista simply helps direct you to where that information came from.  

Let's go back to the results page.

Next, we'll look at a topic page.

Now, topic pages basically just put all of the information related to a topic into one place for easy viewing. So you can see here all of the related statistics, and you can click on any one of those to go to the individual statistics page.

Dossiers, on the other hand, will put all of the statistics together into one place and make it available as a downloadable document. You can download either a powerpoint or a pdf file. While you can view all of this information right in one place, keep in mind that all of this information comes from a variety of different sources, so if you do choose to use one of these pieces of information, you're not going to cite this report. You're going to find out where that information originally came from and use that for your reference.

Finally, we have market and industry outlooks which exist for a few different areas. These outlooks essentially give you a look at different types of information related to the market or industry that can help you make business decisions. So we can see information about revenue, users, and other types of related information. You can even narrow down your market and your location.

If you want to learn more about Statista, under the "Services" menu you'll find a variety of helpful links, including a link to first steps and the Help Center. This provides some of the information that was talked about in this video, as well as a few other tips and tricks.

Thanks for watching!