Welcome to the new library homepage for students who enrolled through Northcentral University. To access the old NCU library homepage, click here. If you enrolled through National University, click here. Please be aware that the NU and NCU students have access to all of the same resources, and we will be merging library homepages by next year.
Welcome to the new library homepage! If you are looking for the old homepage, click here.
Welcome to the National University Library guide to writing and analyzing case studies!
This guide is designed for business case studies, however, all students and faculty are welcome to explore. We hope you find that this improves your application of the concepts you are learning in your class. Follow the directions in these tabs and as you gain experience, customize the flow and steps to create your own checklist for success.
Please let your librarian know if you have any questions or comments!
What is a case study? Why is it important in teaching and learning business concepts?
“A business case study is a narrative describing a problem, challenge, or opportunity in an organization that can be used to illustrate broader issues and generate discussion. For nearly a century, case studies have been a vital learning tool in business schools around the world and central to how many MBA (master of business administration) programs prepare managers to analyze and take action on real-world business situations.
They attempt to explain events as accurately and completely as possible and incorporate as many viewpoints as feasible...they serve as a jumping-off point for discussion and learning. Business cases are learning tools that provide opportunities to explore issues not easily addressed by deduction or memorization... They stimulate analytic problem solving and critical thinking, promoting learning in situations that involve uncertainty and a variety of potential outcomes.”
Carroll, C. E. (Ed.). (2016). Case Studies. In The sage encyclopedia of corporate reputation. ProQuest Ebook Central
