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Qualitative Research: Ethnography, Case Studies, and Action Research
Qualitative Research is a method of understanding the big picture or they total situation. It often explores the why and how decisions are made. and allows flexibility in how the researcher and the participants interact. It entails observation and in depth interviewing. Disciplines that use qualitative research and analysis include sociology, psychology & human behavior, and business. Techniques for gathering data include ethnography, focus groups, case studies, and action research.
Find SAGE Research Methods about qualitative research methods - data analysis [Use the database link above or click on Methods Map image below].
Case studies investigate a case (person, group, event or institution) in depth. Collective or comparative case study looks at several case studies to highlight key focal points between studies.
Find SAGE Research Methods about case studies [Use the database link above or click on Methods Map image below].
Written reports of direct and sustained contact observing individuals and cultures.
Find SAGE Research Methods about ethnographic research [Use the database link above or click on Methods Map image below].