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You'll use these values to assess how responsive demand in your industry is to price and interpret what that means.
Log In Information for accessing D&B Key Business Ratios
1. Click on the "OPENATHENS LOGIN" button at the top of the page.
2. Type National University in the box to find your institution.
3. Click on National University.
4. Choose the Sign in for National University Students, Faculty, and Staff using Single Sign-On.
5. On the next screen, enter the username and password that you use for class.
6. Click on the "Ratios" link to see the ratios.
NAICS/SIC codes are codes the U.S. federal government assigns to businesses to collect data and create reports. Knowing your industry's NAICS/SIC codes is useful for industry research and can help you find information on your industry, competitors, regulations, and more.
Check out the Census Bureau's FAQ for more information about NAICS/SIC codes.
How to Search For an Industry Code
Search by keyword to find your industry code. (for example tobacco, agriculture, pharmaceutical, etc.)
More Industry Research Resources
U.S. Bureau of Labor Statistics Industry List
Yahoo Finance- Industry Center
Find data by industry and compare company information within an industry.
Census Bureau- Current Industrial Reports
Provides monthly, quarterly, and annual measures of industrial activity.
International Trade Administration
Click on Data & Analysis tab to view industry info, competitor info, statistics, and more.
Click on the link below to watch a more detailed video on How to Find Statistics in Statista.
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