The main uses of market research are: to position a business or strategic programme; to assist in new product or service launches; to evaluate a product or service's strengths and weaknesses which will help determine how to improve a product or service; to determine consumer wants, needs, and desires; to analyse competition. Research can also help to identify new market opportunities for a product or service. (Dictionary of Marketing)
EBSCO Business Source Premier: Find market research reports using EBSCO Business Source Premier. A list of market research reports is located on the right side of the page.
Data Axle: Database of 24 million businesses with company information, executive titles, sales volume, industry code, and number of employees. Help using this database.
Statista: Statista is a statistics portal that integrates data on over 60,000 topics from over 18,000 sources in one place. Statistical categories include media, business, finance, and politics. Infographics with popular statistics are available for use in presentations or your research papers. Click here to watch a video on how to find statistics in Statista.
Additional Resources
Content: Database for company and industry research containing detailed information about many publicly traded companies, including inactive companies.
Purpose: This is a key database for business, accounting, and economics students.
Special Features: Economic and industry reports, as well as company filings, financials, a report builder, and much more.
Finding Competitor Info
Use the resources below to find information on a company's competitors or industry competitors.
Consumer Research
Use the resources below to find information and identify your consumers
Census Business Builder- Regional Analyst Overview & Small Business Edition Overview videos provide a brief overview of the key features of the Census Business Builder tool, and how to use it
Economic Census- A great source for U.S. economic, social, and demographic statistics, particularly for small areas and local communities. Includes information on the national and local U.S. economy, businesses, and industry data
Statista- search for consumer information, statistics, and data
Data Axle- use the "U.S. consumer/ Lifestyles" tab to find information on local areas