Welcome to the new library homepage for students who enrolled through Northcentral University. To access the old NCU library homepage, click here. If you enrolled through National University, click here. Please be aware that the NU and NCU students have access to all of the same resources, and we will be merging library homepages by next year.
Welcome to the new library homepage! If you are looking for the old homepage, click here.
What is a Marketing Plan?
"The plan helps to establish, direct, and coordinate all marketing programs and activities. Preparing a marketing plan forces an assessment of the marketplace and how it affects the overall business or organization. It also provides a benchmark for later measurement. A marketing plan is also a statement of how the company intends to achieve its business goals. A good marketing plan is also important in attracting investment." (Source: A Dictionary of Marketing)
Writing a Marketing Plan
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Click on the image or links below to watch a video overview of how to write a marketing plan, why a marketing plan is important, and what are the essential components of a marketing plan.
Writing the Mission, Vision, and Scope (1:57)
Writing a Marketing Plan (full LinkedIn Learning course) (38:03)
