Welcome to the new library homepage for students who enrolled through Northcentral University. To access the old NCU library homepage, click here. If you enrolled through National University, click here. Please be aware that the NU and NCU students have access to all of the same resources, and we will be merging library homepages by next year.
Welcome to the new library homepage! If you are looking for the old homepage, click here.
The US Securities and Exchange Commission's mission is to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation.
What is Market Research? The main uses of market research are: to position a business or strategic programme; to assist in new product or service launches; to evaluate a product or service's strengths and weaknesses which will help determine how to improve a product or service; to determine consumer wants, needs, and desires; to analyse competition. Research can also help to identify new market opportunities for a product or service. (Dictionary of Marketing)
Statista
Statista is a statistics portal that integrates data on over 60,000 topics from over 18,000 sources in one place. Statistical categories include media, business, finance, and politics. Infographics with popular statistics are available for use in presentations or your research papers. Includes data for market and industry research.
Database of 24 million businesses with company information, executive titles, sales volume, industry code, and number of employees. Help using this database.
Business Source Premier Publications
Browse by market research reports or industry profiles
Business Source Premier- Marketline
Browse company profiles
Mergent Online offers company financials, descriptions, history, property, subsidiaries officers, and directors. It also includes industry and supply chain information. Best used for large, publicly traded companies. Watch the video below on how to effectively search Mergent for company information and for more information on the database.
A great source for U.S. economic, social, and demographic statistics, particularly for small areas and local communities. Includes information on the national and local U.S. economy, businesses, and industry data.
