Research Guides: ECO 607- Managerial Economics.: Overview

a) What does it look like and what affects it (related things)?

b) What is its elasticity?

c) What differentiates your product, if anything, from others?

d) What problem does your product solve for customers?

e) What businesses should we be in?

a) Who are your customers?

b) How will you reach them?

c) What advertising/ social media/ etc MUST you have?

d) How will you sell to them? Directly? Through a Channel?

e) How should we compete in these businesses: product differentiator or cost?

a) NAICS/ SICs

b) Number of players

c) Barriers to entry/ uniqueness

a) Is the good dangerous/ environmentally damaging?

b) What good does this good threaten?

c) Does the government have any regulations or policies with this good?

d) What taxes/ licenses/ legal issues exist for it?

a) What resources do you have/need?

b) What technology are you using?

c) What is the optimal size?

d) What is the likely cost estimate?

a) What do you forecast you will sell?

b) How much will you spend on equipment /Capital?

c) Who exactly will you hire?

d) Where and what resources will you buy?

e) Where will the money come from?

f) At what quantity do you break even?

a) What is your business goal?

b) What is your long-term likelihood of success?

c) What are the biggest threats to your business?

d) What are our short-run tactics?

e) What are our long-run strategic objectives?

f) Two-minute elevator pitch