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MS in Marketing Guide.: Consumer Behavior (MKT 620)

Resources for MS in Marketing students

Consumer Behavior MKT 620

Use the resources below to assist you in your research and assignments.

Resources

Click on the documents below to view and download course readings and instructions.

Consult the following sources for data throughout the course:

Pew Research Center
Nielsen
Statista (click here for more help with Statista)
BrandIndex
Think with Google [especially Google Shopping]
Consumer Barometer [“a tool to help you understand how people use the Internet across the world”]
Twitter Insights
Facebook

Library Databases

Use the following databases to help you find data, reports, articles, and more.

Data Axle Reference Solutions This link opens in a new window
Use Data Axle to find small business and consumer information. Select the U.S. Consumers/Lifestyles option to build a custom search. Search for local businesses in your area and find competitor information.

Websites

U.S. Census Bureau
CACI Marketing Systems
USADATA
Wall Street Journal Media and Marketing (Access the NU Library's WSJ subscription here to view articles for free)

Professional Associations

American Marketing Association (We have an NU chapter.)
Association for Consumer Research (ACR)

Journals