Research Guides: MS in Marketing Guide.: Marketing Management (MKT 602)

Resources

Start your search by accessing the Wall Street Journal here
Search for articles using the search bar on this page. You can also view specific issues by entering the issue date. Or, click on advanced search to enter more keywords.
Use the menu on the left of your results page to narrow down results to articles within the last year.

Data Axle Reference Solutions ~[392]~
Use Data Axle to find small business and consumer information. Select the U.S. Consumers/Lifestyles option to build a custom search. Search for local businesses in your area and find competitor information.
Statista ~[392]~
Statista will help you find statistics, consumer survey results, and industry studies on over 80,000 topics. Statistics are downloadable as graphics and other file formats. Take a look at the video below to learn more!

NAICS: North American Industry Classification System
The NAICS code is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. Use the NAICS site to conduct industry research.

Mergent Online ~[392]~
Content: Database for company and industry research containing detailed information about many publicly traded companies, including inactive companies.
Purpose: This is a key database for business, accounting, and economics students.
Special Features: Economic and industry reports, as well as company filings, financials, a report builder, and much more.

Public Relations Titles

Click on this link to browse more public relations eBooks!