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MS in Marketing Guide.: Market Research (MKT 634)

Resources for MS in Marketing students

Market Research MKT 634

Use the resources below to assist you in your research and assignments.

Resources

Click on the documents below to view and download course readings and instructions.

Use the following databases to help you find market research data, reports, articles, and more.

Statista ~[392]~
Statista will help you find statistics, consumer survey results, and industry studies on over 80,000 topics. Statistics are downloadable as graphics and other file formats.

Data Axle Reference Solutions ~[392]~
Use Data Axle to find small business and consumer information. Select the U.S. Consumers/Lifestyles option to build a custom search. Search for local businesses in your area and find competitor information.

Suggested Titles

Market Research Videos

Understanding Market Research (Click on this link for instructions on how to log into O'Reilly using your NU email)
Performing Meaningful, Qualitative Market Research (Click on this link for instructions on how to log into O'Reilly using your NU email.)
The Role of Market Research

Trade Publications

Advertising Age

Market Research Reference Articles

Conducting Market Research. (2012). In V. L. Burton, III (Ed.), Gale E-Commerce Sourcebook (2nd ed., pp. 14-16). Gale.
Locating Market Share Statistics. (2013). In M. H. Ferrara (Ed.), Gale Business Insights. Gale Business Insights Handbook of Investment Research (pp. 312-316). Gale.